WE
ARE
HELPING
TO BUILD
SHIPS IN
CANADA

WE
ARE
HELPING
TO BUILD
SHIPS IN
CANADA

THE POLAR ICEBREAKER

As our first project with Prospectus Associates’ long-standing partner Seaspan, we had the pleasure of collaborating with Seaspan on their Polar Icebreaker Campaign. However, the challenge was that we had no assets or renders of the vessel. This inspired us to take a creative approach to designing a creative that would draw attention to this “icebreaking” project and make it stand out in the Canadian market.

THE NEPTUNE ROLE?

For this campaign, Neptune Blue created an innovative design that featured Canadian provinces as ice floes. This unique concept helped to draw attention to the Polar Icebreaker Project and also ensured that it stood out in the Canadian market.

ENSURING WE WERE HEARD

We created a website that enabled supporters to communicate their opinions directly to their local Member of Parliament. This website provided multiple templates for the diverse range of supporters we engaged with throughout the campaign, allowing them to choose from different options that best expressed their views. Our website was designed to be as user-friendly and intuitive as possible, making it easy for people of all ages and backgrounds to compose a personalized message that would be delivered promptly to the intended recipient. Supporters were able to reach out and make their voices heard in a way previously unimaginable, providing an invaluable service for democracy.

ENSURING WE WERE HEARD

We created a website that enabled supporters to communicate their opinions directly to their local Member of Parliament. This website provided multiple templates for the diverse range of supporters we engaged with throughout the campaign, allowing them to choose from different options that best expressed their views. Our website was designed to be as user-friendly and intuitive as possible, making it easy for people of all ages and backgrounds to compose a personalized message that would be delivered promptly to the intended recipient. Supporters were able to reach out and make their voices heard in a way previously unimaginable, providing an invaluable service for democracy.

THE RESULT

ON GOING

Neptune Blue continues to work with Seaspan and Prospectus Associates on numerous projects. In addition to sites and ads, they have also developed high-impact digital experiences that have been used by both consumers and businesses around the Pacific Northwest to promote marine-related services offered by Seaspan.