THE NEPTUNE ROLE?
When Prospectus Associates introduced us to the dilemma the Canadian space sector was facing, we jumped at the opportunity to make change. Neptune flexed its full advertising and social muscle and reached deep into our expertise on building brands, content, and delivering a social engagement campaign that would be applauded by Canadians, industry, and politicians in unison. Through all facets of digital, social, and traditional media, we engaged in designing one of Canada’s most historic public affairs campaigns to date. From Facebook to Reddit, CBC to Huffington Post, we have developed the brand and messaging from ground up through creative direction, web, imagery, photography, videos, social content, events, contests, and street teams.
We created #DontLetGoCanada together with MDA and Prospectus and are proud to be in the midst of one of Canada’s most significant advertising meets public affairs efforts in industry history. The results of the #DontLetGoCanada campaign has helped define and secure our country’s role in space and has been called the number one space-related news story of 2018 by SpaceQ.ca and is still making news in 2020.