WE
HELPED
KEEP
CANADIANS
SAFE

WE ARE HERE

When Prospectus Associates asked us to come up with a campaign brand for Medicom, we got right to work. PPE was all over the place during the height of the COVID-19 pandemic, including in the news as people were seen recycling masks! Medicom, a Canadian company that makes products in Canada, saw a need for safe PPE to be accessible to everyone in hospitals, homes, grocery stores, public transit, and everywhere else. With everyone needing to constantly restock on PPE, Medicom realized they had to start marketing to consumers.

THE NEPTUNE ROLE?

We developed a brand and campaign name that we felt really spoke to the situation and Medicom. PPE was needed everywhere, and being a Canadian company, you know the products would be safe. There were needed here and everyone was adorned with various PPE gear, it was here, there everywhere… well you get the idea. We created multiple print and digital ads throughout the campaign with the goal to help Medicom effectively communicate their message and reach their target audience in the midst of the pandemic. We were able to deliver high-quality materials that supported their marketing efforts and helped them meet the needs of Canadians during this challenging time.